Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?”
Henry Jenkins [T, F, W] is well known to the people working in the field of transmedia storytelling. He is a Provost’s Professor of Communication, Journalism and Cinematic Arts which is a joint professorship at the USC Annenberg School of Communicationand the USC School of Cinematic Arts. Previous he was a Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program where he started his research on the term “Transmedia Storytelling” and wrote articles and books about his research. He also has a blog where he publishes his current views, discussions and topics so make sure to have a look at Confessions of an Aca-Fan as well as reading his answers to our interview questions… >> Read the interview here.
Renowned media scholar, professor and author Henry Jenkins will be speaking tonight about his new book ‘Spreadable Media’ at the University of Westminster:
Of all of the changes in the new media environment over the past two decades, perhaps the biggest has been a shift in how media content circulates – away from top-down corporate controlled distribution and into a still emerging hybrid system where everyday people play an increasingly central role in how media spreads. Cultural Studies has historically been centered around issues of production and reception and has had much less to say about circulation. What issues emerge when we put the process of grassroots (often unauthorized) circulation at the center of our focus? How does it change our accounts of the relationships between mass media and participatory culture? How might it shake up existing models of viral media and web 2.0?
This far-reaching talk, based on a forthcoming book which Henry Jenkins has authored with Sam Ford and Joshua Green, offers snapshots of a culture-in-process, a media ecology which is still taking shape, suggesting what it means not only for the futures of entertainment but also of civic life.