The WHAT !F IT process is a unique concept development methodology for the ideation of digital interactive narratives. It is the result
of four years of experimentation at !F Lab (Interactive Factual Lab), an EU funded training workshop led by Sandra Gaudenzi and
produced by social innovation agency !DROPS. Between 2015 and 2018 we guided 72 participants from 25 countries and invited top
digital creative experts from all over the world to share their knowledge with us. We then formalised the five main phases that any
interactive narrative project should go through, in a methodology that any of you can use as it does not need any technical knowledge.
Gaudenzi, S. (2019) “The !F Lab Field Guide to Interactive Storytelling Ideation”.