Matt Adams, co-founder of the UK-based group Blast Theory discusses Project Karen and how they’re planning on using big data to tell better, smarter stories that position you as the main character.
![](https://i0.wp.com/i-docs.org/wp-content/uploads/2014/09/mattadams.jpg?fit=1000%2C642)
Matt Adams, co-founder of the UK-based group Blast Theory discusses Project Karen and how they’re planning on using big data to tell better, smarter stories that position you as the main character.